Sage smudging has become a viral trend. What’s the truth behind the smoke?
“Saging” has become common in movies, TV shows, social media, and cleansing rituals–people burning sage bundles in the hope of purifying space and clearing bad energy. Instead of healing, the appropriated use of saging in popular culture is having a harmful effect.
The short documentary was produced by Rose Ramirez, Deborah Small, and the
California Native Plant Society to foster awareness and inspire action for white sage.
For more information on the film and ways to support white sage, visit
This program was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.